甲文青 JIC WEN CING TEA SHOP
Rebranding
甲骨文是漢字最早的源起，是文字演變的關鍵。甲文青將古字思維延伸至現代文學，拉近文化間的距離，對於古字能有不一樣的觀念以及認知。
飲茶思源，甲文青，從台灣逢甲發跡，在設計上用古字架構拆解重組加入卜卦時燒龜甲的裂痕意象作為象徵，藉此達到品牌與古字的連結性。
Oracle is the earliest origins of Chinese character,which is the key of the text’s evolution. JWC extends these ancient words to modern literature,also shortens the distance between cultures. It creates different concept and cognition of ancient word.
As the old saying,”April showers bring May flowers.” Originated form Feng Chia(Taiwan), JWC combines ancient words into logo design. Dismantling and reorganizating the ancient words, merging the tortoiseshell crack producing from divinating as the symbol.In order to make the connection between the brand and the ancient word.
JWC TEA SHOP - Rebranding
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Design Sheng-Chieh Lin
Year 2018
